Are you ready to elevate your wardrobe with a brand that combines style and quality like no other? Introducing Beams Clothing, a popular Japanese clothing brand that has been making waves in the fashion industry since its inception in 1976. Join us as we take a journey through the history and growth of Beams Clothing, exploring its stylish clothing options for men and women, must-have accessories, and commitment to quality.
Table of Contents
Short Summary
Beams is an international fashion and lifestyle brand with 170 stores in Japan and abroad.
Beams Plus provides vintage Americana styles blended with modern designs for men & women’s clothing, accessories, outerwear & knitwear.
Quality craftsmanship ensures customer satisfaction through rigorous sourcing & manufacturing processes plus a 45-day return policy on unused products.
The Only Beams: A Brand Overview
Beams has come a long way since its humble beginnings as a small shop in Tokyo’s Harajuku district in 1976. What started as an endeavor to bring American-inspired fashion to the people of Japan has now become a global phenomenon, with stores located in:
New York
Milan
London
Paris
Beams offers a wide range of clothing for men, women, and children, as well as homeware, all under the guiding concept of “Life as a Journey”.
The brand lineup of Beams includes casual and business apparel, and it has expanded over the years to include Beams Plus, a premium line that boasts high-quality materials and craftsmanship. Drawing inspiration from vintage Americana styles, Beams Plus focuses on heritage and workwear. With such a diverse range of products, Beams has something for everyone, making it the only clothing brand you’ll ever need.
The Birth of Beams in Tokyo
Founded by Etsuzo Shitara, Beams began its journey as a diminutive 21-square meter store called American Life Shop Beams. Over the years, Beams has grown exponentially, now helmed by Mr. Yo Shitara as the Chief Executive Officer. The Harajuku district of Tokyo, known for its eclectic blend of fashion and culture, served as the perfect birthplace for the brand.
Beams’ growth can be attributed to its ability to adapt and evolve with the changing fashion landscape. By staying true to its roots and embracing new trends, Beams has managed to stay relevant and maintain its position as a leading fashion brand in the industry.
Expansion and Growth
The growth of beams has been nothing short of impressive. Today, the brand boasts approximately 170 stores in Japan and abroad, with locations in major cities such as Shinjuku, Shibuya, and Roppongi Hills.
The introduction of Beams Plus in 1999 marked a significant milestone in the brand’s expansion, offering a premium line of clothing that caters to those who appreciate sophisticated and timeless designs.
Beams Plus: A Premium Line
Beams Plus is a testament to the brand’s commitment to quality and style. Launched in 1999, this high-end line of clothing pays homage to vintage Americana styles while incorporating modern designs and superior craftsmanship. From rugged, heritage-inspired workwear to sophisticated, ageless pieces, Beams Plus offers a diverse range of clothing for those with a discerning taste in fashion.
The success of Beams Plus lies in its ability to blend tradition and innovation. By drawing inspiration from classic Americana styles and infusing it with contemporary aesthetics, Beams Plus has created a unique and sought-after collection that appeals to fashion enthusiasts worldwide.
Beams Clothing for Women
Beams offers a vast selection of stylish and trendy clothing options for women. From high-end basics with a contemporary aesthetic under the Demi-Luxe BEAMS label to the strength and functionality of men’s fashion-inspired pieces from BEAMS BOY, Beams ensures that every woman can find the perfect outfit to express her individual style.
No matter what look you’re going for, Beams has something for everyone. With that in mind.
Trendy Tops and Bottoms
When it comes to tops and bottoms, Beams has something for every woman. Featuring both classic and modern designs sourced from around the world, Beams’ high-end basics are the perfect building blocks for any wardrobe. Some of the options available include:
Casual tees
Blouses
Sophisticated skirts
Trousers
These pieces are designed with both style and comfort in mind.
What sets beams’ tops and bottoms apart is:
Their unique designs
Superior quality materials
Eye for detail
Commitment to craftsmanship
Beams ensures that every piece in their collection is both fashionable and comfortable, making it the perfect choice for the style-conscious woman.
Chic Dresses and Jumpsuits
When it comes to dresses and jumpsuits, Beams offers an array of sophisticated options that are perfect for any occasion. From maxi and midi dresses to mini dresses and jumpsuits, Beams has a style to suit every woman’s taste. Whether you’re attending a formal event or simply looking for a chic outfit for a night out, Beams’ selection of dresses and jumpsuits is sure to impress.
The versatility of Beams’ dresses and jumpsuits is what makes them stand out. Crafted from high-quality materials and designed with an eye for detail, these pieces can easily be dressed up or down to suit any event. With Beams, you’ll never have to worry about finding the perfect outfit again.
Outerwear and Knitwear
Beams’ selection of outerwear and knitwear is perfect for keeping you warm and stylish during the colder months. With a range of jackets, coats, and sweaters crafted from high-quality materials such as wool, cotton, and polyester, Beams ensures that you’ll stay cozy while looking your best.
Caring for your Beams outerwear and knitwear is simple, with easy-to-follow care instructions provided on each garment’s label. By following these guidelines, you’ll be able to maintain the quality and longevity of your Beams pieces, ensuring that they remain wardrobe staples for years to come.
Beams Clothing for Men
Beams offers an extensive range of stylish clothing options for men, catering to a wide variety of tastes and preferences. Drawing inspiration from vintage Americana, rugged heritage and workwear, Beams’ men’s clothing collection is both diverse and unique. Timeless styles are also included, ensuring that there is something for everyone.
Beams’ clothing is designed to be comfortable.
Stylish Shirts and Pants
For the fashion-forward gentleman, Beams offers a variety of fashionable shirts and pants to suit any style. From printed shirts and varsity jackets to socks and more, Beams’ selection is designed with both comfort and style in mind. With unique designs and high-quality materials, beams’ shirts and pants are the perfect addition to any man’s wardrobe.
Whether you’re dressing for a casual day out or a more formal event, Beams’ shirts and pants provide the perfect balance of style and comfort. Crafted from premium materials and featuring meticulous attention to detail, these pieces are both fashionable and comfortable, ensuring that you’ll look and feel your best.
Cool Jackets and Coats
Stay warm and stylish with Beams’ selection of jackets and coats for men. From the classic 3B Flannel Jacket to the functional Military Camo 3L Parka Jacket, Beams offers a wide range of options to suit any style and occasion. Crafted from high-quality materials such as wool, cotton, and polyester, these jackets and coats are designed to withstand the elements while keeping you looking your best.
The 3B Flannel Jacket, for example, is a classic style crafted from a wool-blend fabric, featuring a button-down front, two chest pockets, and a drawstring waist. The boat jacket, on the other hand, is a lightweight, water-resistant garment with a drawstring hood and two front pockets, perfect for those unpredictable weather days.
Dapper Suits and Blazers
For those special occasions or professional settings, Beams offers a collection of dapper suits and blazers that are sure to impress. Under the Beams Plus line, these pieces pay homage to vintage Americana styles while incorporating modern designs and superior craftsmanship.
Perfect for formal events or making a statement at the office, Beams’ suits and blazers are crafted with the highest attention to detail and quality. With a range of styles and materials to choose from, Beams ensures that every gentleman can find the perfect suit or blazer to complete his wardrobe.
Must-Have Accessories from Beams
Complete your outfit with Beams’ range of stylish accessories, including:
bags
wallets
hats
and more
With a keen eye for design and a commitment to quality, Beams’ accessories are the perfect finishing touch to any ensemble.
From classic leather bags to bold statement hats, Beams has something for everyone. With a range of ranges.
Bags and Wallets
Carry your essentials in style with Beams’ selection of bags and wallets. From the practical helmet bag and daypack to the sleek sacoche and ID holder, Beams offers a range of options to suit any need. In collaboration with Porter, Beams also offers a streamlined collection that incorporates semi-translucent material, adding a touch of modern flair to their accessories.
Crafted from high-quality materials and featuring unique designs, Beams’ bags and wallets are both functional and fashionable. Whether you’re looking for a statement piece or a practical everyday accessory, Beams has the perfect option for you.
Hats and Scarves
Stay warm and fashionable with Beams’ collection of hats and scarves, perfect for any season. From corduroy jungle hats and Irish linen watch caps to collegiate-inspired hats, Beams offers a variety of options to suit any style.
What sets Beams’ hats and scarves apart is their stylish and fashionable designs, making them the perfect accessory for any outfit. Crafted from high-quality materials, these pieces are not only fashionable but also functional, ensuring that you stay warm and stylish throughout the year.
Jewelry and Watches
Add a touch of sophistication to your outfit with Beams’ range of jewelry and watches. While specific information on jewelry is limited, Beams offers a selection of watches in various styles, from traditional to contemporary. Crafted from premium materials such as stainless steel, leather, and sapphire crystal, Beams watches are a testament to the brand’s commitment to quality and craftsmanship.
With their elegant designs and premium materials, Beams watches are the perfect addition to any outfit. Whether you’re dressing for a special occasion or simply looking to elevate your everyday look, a Beams watch is a must-have accessory.
Exceptional Results: Beams’ Commitment to Quality
Beams’ commitment to quality is evident in every aspect of their brand, from sourcing and manufacturing to customer satisfaction and return policies. By utilizing only the finest quality materials and engaging experienced craftspeople, Beams ensures that their products not only look great, but also stand the test of time.
Their attention to detail and dedication to excellence is what sets them apart from other brands. From the inception, they have focused on providing the best possible products and services.
Sourcing and Manufacturing
Beams takes great pride in ensuring the highest quality in their products through careful sourcing and manufacturing processes. By selecting only the finest materials and working with skilled craftspeople, Beams guarantees that their products meet their stringent standards for quality and style.
From the selection of materials to quality control checks and thorough inspections, Beams leaves no stone unturned in their pursuit of excellence. This meticulous attention to detail is what sets Beams apart from other brands, ensuring that every piece in their collection is crafted to the highest standard.
Customer Testimonials
Customers worldwide have praised Beams for their exceptional quality, style, and customer service. With a reputation for providing superior-quality clothing and accessories, it’s no surprise that Beams has become a go-to brand for fashion enthusiasts everywhere.
From the quality of materials used in their garments to the stylish designs and attention to detail, customers are consistently impressed with their Beams purchases. Additionally, the friendly and supportive staff at Beams stores further contribute to the overall positive experience of shopping with the brand.
Return and Exchange Policies
Beams understands the importance of customer satisfaction and offers a hassle-free shopping experience with their customer-friendly return and exchange policies. Customers can return select products that have not been used and remain in their original condition within 45 days of purchase for a full refund.
However, Beams does not accept returns on opened products. By providing clear and concise return and exchange policies, Beams ensures that customers can shop with confidence, knowing they can return or exchange items if they are not completely satisfied with their purchase.
For more info, visit Beams Addition of online shop return method.
Summary
In conclusion, Beams is a brand that combines style, quality, and a commitment to customer satisfaction like no other. With a diverse range of clothing, accessories, and a dedication to craftsmanship, Beams has established itself as a leading fashion brand for both men and women. If you’re looking to elevate your wardrobe with timeless and stylish pieces, Beams is the only brand you’ll ever need.
Frequently Asked Questions
Is beams a Japanese brand?
Yes, beams is a Japanese brand. Founded in 1976 by Etsuzo Shitara in Tokyo, the company has since become an empire in Japan and has stores in Japan as well as branches offices in New York, Milan, London, and Paris.
BEAMS Co., Ltd. is headquartered in Tokyo and is owned and managed by President Yo Shitara.
Who is the CEO of Beams Plus?
Yo Shitara is the CEO of Beams Plus, a Japanese clothing brand established in 1976 in the Harajuku district of Tokyo.
Yo Shitara also owns and presides over BEAMS Co. Ltd., which has approx. 150 stores across Japan and international locations such as Taipei, Hong Kong, Beijing and Bangkok.
How many stores does Beams Japan have?
BEAMS Japan has around 160 stores, making it a great place to explore and visit.
It’s a great destination for those looking to experience the unique culture and fashion of Japan. With so many stores, there’s something for everyone. Whether you’re looking for the best or the best, we can help you.
Where is Beams clothing made?
BEAMS clothing is made in Japan, blending American style with Japanese craftsmanship.
Where was Beams founded?
Beams was founded in 1976 in Tokyo’s Harajuku district.
